PERSPECTIVES: Using Technology to Enhance Customer Experiences
The panel discusses which emerging technologies (mobile, connected devices, AI/ML, AR/VR, voice & chat, telehealth, blockchain) have the potential to provide the most value to customers. Also how pharma can develop a tech-led, human-centered design process to connect with customers on a deeper level & reinforce the importance of the human experience in healthcare.
Anton Yarovoy, Sr. Product Manager, HCP Marketing, Novo Nordisk
Mary Lassiter, Digital Campaign Management Product Lead, Sanofi
Susan Harris, Sr. Director, Obesity Management, Novo Nordisk