DELIVER THE EXPERIENCE THAT CUSTOMERS EXPECT
Now in its 7th year, and for the first time virtually, the Pharma CX Summit will bring together 200+ customer experience leaders of pharma to share how the industry can design and deliver more seamless customer experiences for patients, payers, and providers. Despite the conference being virtual this year, we have no doubt the content and networking opportunities will be top-notch!
The Pharma CX Summit focuses on three main customer segments – patients, payers, and providers – and examines how pharma can use technology, data, and design to drive customer engagement and outcomes in a real and measurable way. Conference speakers include pharma marketing and brand leaders, technology companies, patients, CX business experts, leading solution providers, and non-pharma CX leaders. Attendees benefit from a virtual conference environment that fosters peer-to-peer interaction, collaboration, and networking.
Join us virtually this September 17th!
The Pharma CX Summit focuses on three main customer segments – patients, payers, and providers – and examines how pharma can use technology, data, and design to drive customer engagement and outcomes in a real and measurable way. Conference speakers include pharma marketing and brand leaders, technology companies, patients, CX business experts, leading solution providers, and non-pharma CX leaders. Attendees benefit from a virtual conference environment that fosters peer-to-peer interaction, collaboration, and networking.
Join us virtually this September 17th!
Location
Virtual Conference
Date & Time
September 17, 2020
11:30am-05:30pm EST
11:30am-05:30pm EST
Speakers
Ryan Rosenberg
SANOFI
Larry Bressler
CHIESI
Johan Vermeiren
TRilations
Deb Nevins
BOEHRINGER INGELHEIM
Mary Lassiter
Sanofi
Anton Yarovoy
NOVARTIS
Emily Stuis
PFIZER
Susan Harris
JANSSEN
Rich Schwartz
RAPT HEALTH
Charlie Flax
PROPELLER
Corinne Yaouanq-Lyngberg
NOVO NORDISK
Jim Doucette
astrazeneca
Aleen Hosdaghian
Sun pharma
Vijay Iyengar
EISAI
Suzanne Kirkendall
BVA NUDGE UNIT
Amit Dua
MYLAN
Lori Hancock
MERCK
Kris Granor
JAZZ
Neil Keene
intercept pharmaceuticals
Kristen Winters
BAYER
Schedule - September 17th
11:45 AM
Opening Remarks from Conference Chairs
Seth Painter, Digital Marketing Strategist & Kristen Winters, CX Lead, North Americas Hub, Bayer
12:00 PM
The Layers of Customer Experience
• Making Human-Centered Design a part of our daily work
• Breaking patterns of thinking and working to put customer needs first
Emily Stuis, Sr. Manager, Idea Sprint Lab, Pfizer
• Breaking patterns of thinking and working to put customer needs first
Emily Stuis, Sr. Manager, Idea Sprint Lab, Pfizer
12:20 PM
Return on Experience (RoE): The Kindness Quotient
Return on Experience (RoE) is more important that ever. In this presentation, Rich will explore the kindness quotient to look at customer experience in the outcomes economy.
Rich Schwartz, Founder & Chief Connectivity Officer, RAPT Health
12:40 PM
The Global State of Customer Centricity in Pharma
Increasingly, the pharmaceutical industry is taking a customer-centric approach to both the development and commercialization of new products. From being patient-centric when conducting clinical trials to driving more engaging interactions between medical representatives and healthcare providers, companies are placing the “customer” at the center of their commercial models. Trilations, a management consulting firm that provides guidance and insights powered by data and advanced analytics to pharma in over 50 countries, recently released their annual Pharma Customer-Centricity Index. This global survey reveals the perception of top pharmaceutical companies’ customer-centricity in several major treatment areas. Trilations CEO Johan Vermeiren discusses the results of the survey in this presentation: The Global State of Customer Centricity in Pharma.
Johan Vermeiren, Chief Executive Officer, Trilations
Johan Vermeiren, Chief Executive Officer, Trilations
01:00 PM
PERSPECTIVES: Translating Customer Insights into Better Experiences
• Who is your organization’s ‘customer(s)’?
• How do you know what your customers really want from your company/their therapy/healthcare?
• How do you use that information to improve CX?
• What are the major challenges to improving CX?
• How does data inform customer insights? How do you determine what to look at?
• Which insights lead to better customer experiences?
• Which investments are contributing to CX success and which are not?
Aleen Hosdaghian , Sr. Director, Marketing, SUN Pharma
Anton Yarovoy, Director, Precision Medicine, US Oncology, Novartis
Amit Dua, Director, Marketing, Mylan
• How do you know what your customers really want from your company/their therapy/healthcare?
• How do you use that information to improve CX?
• What are the major challenges to improving CX?
• How does data inform customer insights? How do you determine what to look at?
• Which insights lead to better customer experiences?
• Which investments are contributing to CX success and which are not?
Aleen Hosdaghian , Sr. Director, Marketing, SUN Pharma
Anton Yarovoy, Director, Precision Medicine, US Oncology, Novartis
Amit Dua, Director, Marketing, Mylan
1:30 PM
Networking and Virtual Exhibition Break
2:00 PM
FIRESIDE CHAT: The Missing Components of True Patient Engagement
Jim Doucette, Head of Collaborative Patient Initiatives, AstraZeneca
2:20 PM
PERSPECTIVES: Enhancing the Customer Experience with Emerging Tech
The panel discusses which emerging technologies (mobile, connected devices, AI/ML, AR/VR, voice & chat, telehealth, blockchain) are currently providing the most value to patients and which technologies have the chance to make the biggest impact moving forward.
Mary Lassiter, Digital Campaign Management Product Lead, Sanofi
Corinne Yaouanq-Lyngberg, Director, Omnichannel Strategic Enablement, Novo Nordisk
Vijay Iyengar, Sr. Director, Marketing and Sales, Eisai
Mary Lassiter, Digital Campaign Management Product Lead, Sanofi
Corinne Yaouanq-Lyngberg, Director, Omnichannel Strategic Enablement, Novo Nordisk
Vijay Iyengar, Sr. Director, Marketing and Sales, Eisai
02:45 PM
WORKSHOP: The M.O.L.E System Perspective
Move Away From Your Failed Approach To Digital Transformation
Move Away From Your Failed Approach To Digital Transformation
Neil Keene, Digital Brand Consultant
03:10 PM
PERSPECTIVES: Elevating the HCP Experience to Drive Engagement
• Developing a customer experience mindset to engage providers on their terms
• Keys to providing the most valuable resources at the point of care
• Leveraging data and HCP feedback to gain actionable insights
Charlie Flax, Founder & President, Propeller
Lori Hancock, Director, Multi-Channel Integration, Oncology, Merck
Deb Nevins, Sr. Associate Director, HCP Marketing, Boehringer Ingelheim
• Keys to providing the most valuable resources at the point of care
• Leveraging data and HCP feedback to gain actionable insights
Charlie Flax, Founder & President, Propeller
Lori Hancock, Director, Multi-Channel Integration, Oncology, Merck
Deb Nevins, Sr. Associate Director, HCP Marketing, Boehringer Ingelheim
03:35 PM
Networking and Virtual Exhibition Break
04:00 PM
"Nudging" CX
Inspired by the behavioral science principles described in our book, Nudge Marketing, the BVA Nudge Unit brings you an engaging presentation aimed at those seeking to achieve greater success rates in behavioral change within the pharma and healthcare sector. We will show you how simple behavioral “nudges” can optimize CX aimed at stakeholders across the healthcare ecosystem.
Suzanne Kirkendall, MPH, Consultant, BVA Nudge Unit
Suzanne Kirkendall, MPH, Consultant, BVA Nudge Unit
04:20 PM
Powering Meaningful Customer Experiences with Design Systems
Ryan Rosenberg, Associate Director of Customer Experience Design, Sanofi
04:40 PM
PERSPECTIVES: Improving Value & Access in the Era of Customer Experience
• In terms of managed care or payer strategy, how is the ‘customer’ defined?
• When compared to patient or HCP engagement, what are the major differences?
• How do those differences alter the traditional approach to marketing/access/engagement?
• In terms of CX, what’s missing from the value/access space?
Larry Bressler, Global Head, Value & Market Access, Rare Disease, Chiesi
Kris Granor, Associate Director, Market Access Marketing, Jazz
Susan Harris, Strategic Customer Group, CVM Lead, Janssen
• When compared to patient or HCP engagement, what are the major differences?
• How do those differences alter the traditional approach to marketing/access/engagement?
• In terms of CX, what’s missing from the value/access space?
Larry Bressler, Global Head, Value & Market Access, Rare Disease, Chiesi
Kris Granor, Associate Director, Market Access Marketing, Jazz
Susan Harris, Strategic Customer Group, CVM Lead, Janssen
05:10 PM
HAPPY HOUR NETWORKING
The Pharma CX Chatcast
Don't miss PanAgora Pharma's brand new Pharma CX Chatcast, where we post weekly interviews with customer experience leaders of pharma.
Subscribe to our YouTube, Twitter, or LinkedIn pages to receive notifications when new episodes are posted each week.
You can check out our inaugural Pharma CX Chatcast episode with Kristen Winters, CX Lead, North Americas Hub at Bayer and co-host of the Pharma CX Summit 2020!
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