PANEL: Social Media + CX in Pharma
Social Media is everywhere—its hard to find anyone that is not involved with social media at some level. Therefore, its hard to find anyone who’s experience is not affected by social media. Driven by technology, but inherently human, social media may be the ultimate intersection of CX and technology that our industry has seen. This panels explores innovations in social media and the state of social media in 2023 and beyond.
• What’s the state of social with regards to commercial pharma? What' hot? What’s not? Discuss the “traditional” social media channels and their current impact.
• Discuss Influencers and the role they play in terms of CX, marketing efforts, and performance.
• How is social media integrating with other functionalities?
• What are some of the operational aspects of social that are sometimes overlooked that can alter CX?
Jaclyn van Deuren, Associate Director, Digital Marketing, Neurology, Eisai
Stephanie Douglas, Director, US General Medicines Omnichannel Media, Sanofi
Stephanie Garrison, Head, Digital Marketing, US, Idorsia
Linda Huss, Director, Corporate Affairs, Endo